Adapting native advertising to the new formats and requirements of 2025

The dynamism of digital advertising is constantly increasing. In 2025, webmasters need to take into account a number of new requirements and features in order to successfully work with it.

A rating of the top ad networks that work with native advertising can be found on AffCommunity's website.

Introduction of multimedia formats

Now native ads are increasingly produced not in text, but in multimedia or interactive formats. These can be animations, videos, GIFs, and sometimes VR or AR elements are used. The popularity of video content is constantly increasing, especially when making native ads for mobile devices. Video ads are more interesting to users than text ads. They generate more interest, activate interaction with the user audience.

How to speed up adaptation?

• Experimenting with multimedia and video content;
• optimizing ads for mobile gadgets;
• use of VR, AR, etc.

The need to use better, more transparent content

Facebook and Google have tightened ad content requirements for all formats, including native. To avoid problems and restrictions, webmasters should utilize transparent content, ensure content meets generally accepted ethical standards. Clearly labeled, transparent ads will not cause blocking and will cause users to trust the advertised product.

How to accelerate adoption?

• When making and placing ads, clearly label content, if someone is sponsoring your post, be sure to indicate that;
• use only quality content, do not make false promises to users and do not manipulate them;
• make your advertising campaigns as transparent and ethical as possible to avoid losing user trust.

Personalization of advertising

Advertising is becoming increasingly personalized. This trend will continue to grow in importance this year. The accuracy of determining the interests of the user audience, its preferences and behavioral characteristics will increase. To keep up with this trend, you should personalize your advertising messages as much as possible.

How to accelerate customization?

• Create personalized ads using information about your audience's interests and behaviors;
• Use algorithms that can change ad messages according to user activity.

Native advertising on smartphones

The volume of mobile traffic will grow every year. This year, it will be the main part of the total affiliate marketing. However, you should take into account the differences between mobile and computer devices, optimizing advertising formats for tablets and smartphones.

How to speed up adaptation?

• Create mobile versions of ads - they weigh less, load faster and are easier to interact with;
• when optimizing native advertising campaigns, take into account the peculiarities of using mobile gadgets, for example, create videos in vertical format.

Use of AI

This year, many webmasters are using artificial intelligence in their work. The use of AI allows them to automate some of the work processes, increasing the speed of creating ads, analyzing the consumer audience. Artificial intelligence helps webmasters to predict user behavior, adapt advertising content to the interests of users, etc.

How to speed up adaptation?

• Create creativity and analyze the effectiveness of advertising campaigns using AI tools;
• optimize bids, target audiences, and predict conversions using AI.