Web Design Psychology 101: Create First Impression On Your Visitors

"There is no second chance to create the first impression."

The first impression of a business states numerous things about it. It helps describe the company’s mission and vision and what values it follows to thrive. Additionally, a survey reported that nearly 87% of the customers shared their “good” impression and experience with their fellows. 24% of customers are likely to become “loyal” if they had a good first impression.

Now, the question remains- What comprises "First Impression"?

Earlier, a potential customer used to visit the physical stores. There the first impressions used to be the store’s layout, products provided, and customer service. However, now almost everything is digital. A survey reveals that 74% of the shoppers search online about the store and visit their website before making a purchase or shopping in-store. Thereby, the first impression of a customer is now dependent on the website’s design, layout, colors, and more.

To put it simply, you need to focus on the design psychology of your website to attract the visitor’s attention and build trust. Continue reading to know-how!

Design For Human First

More often than never, websites are designed according to the taste and preferences of business owners. However, the purpose of the site is to attract the target audience and generate leads. If the site is not designed according to its target market’s taste and preferences, the likelihood of its failure increases.

On the other hand, if your site is designed for “human first” or according to the target audience, it will help you thrive. Let’s take an example for a better understanding.

Suppose your target market is the elderly population in Charlotte. In that case, if you have a fancy-looking site with multiple tabs and options, it might confuse the audience. To create a good first impression, you need to keep the requirements of your target market in mind. Thereby, creating an easy-to-navigate design with a simple layout would be ideal.

Say No To Chaotic Placement Of Graphics

How well your graphic design and the copy can help provide a sense of ease and comfort to the viewer. It is important not to add lots of design elements to a single space. Poorly asymmetrical design, loud patterns with bold typography, pop colors, and unavailability of space can make your site look chaotic. It is likely to cause stress, leading to a poor first impression.

Instead, you need to ensure that there is enough white space in your design to make it look appealing. It will also help create a visual balance between graphics and text, ensuring that the company’s message is delivered appropriately.

For the same purpose, many companies often redesign their site to make them more user-friendly and attractive. If you are also considering the same, make sure to work with your town’s best web design company. Perhaps finding one is also pretty easy- type in the service you need along with the location to get relevant results.

Continuing the above example, for your company in Charlotte, you can search website design Charlotte to learn more about the service-providing company. In fact, how well the company knows about white space can be determined by its own website. So, make sure to look thoroughly and read their testimonials.

Choosing The Right Color Do The Trick

According to studies, around 62 to 90% of purchase decisions are influenced by colors. It could be the colors selected for the site’s design or products. It helps capture the attention of the target audience and guides their emotions. That’s why deciding the right color palette for your brand is crucial. It includes deciding the color for your website’s design, company logo, and products.

Typically, it is recommended to use shades of blue to establish trust and calmness. Similarly, warm and soft colors- yellow, red, orange, and neutrals help tend to stir emotions and make the viewer feel content. You can also use a monochromatic palette to create a contrast and help the audience pay attention to the product and CTA (Call To Action) Button.

In short, you need to understand and select a color that will help represent your brand and the emotions associated with them. Using the color emotion guide for your site’s design will influence the audience to connect with you and generate leads.

Content Remains The Key

As you might already know, the content on the site is one of the considerations of a good web design. And it also plays a critical role in design psychology. You need to carefully decide the content of your website, ensuring that it is helpful for your audience.

Adding irrelevant content just to fill up the space or for Google ranking will not help thrive your business. Instead, you need to provide the information that your audience is looking for. It may include information about customer service numbers, frequently asked questions related to product or service, or payment solutions. The more information-dense your content will be, the better results it will provide.

Likewise, you need to pay attention to the line when building the design block. It will help communicate the company’s message to the audience in an accurate way. Below is a quick guide to different lines and their psychological meanings that you could use:

Horizontal Line: Comfort, spaciousness, and stability
Vertical Line: Authority, order, and power
Diagonal Line: Energy, action, and directional movement
Thick Line: Durability, reliability, and strength
Thin Line: Flexibility, fragility, and elegance
Curved Line: Softness, flexibility, and dynamism
Straight Line: Structure, order, and predictability

Nevertheless, make sure to use simple fonts to grab the attention of your audience. It will help highlight the information you wish to convey.

To Sum It All Up

In order to win the trust of your target audience, you need to capture their mind. Using design psychology for your website plays a significant role here. You can try the tips mentioned above and talk to a professional web designer to create a great and long-lasting first impression. It will further ensure that you reap the benefits of quality customer service and a great online presence.